Are you looking for some CTA examples to inspire you and give you some ideas? If so, you’re in the right place, with over 60 examples of effective CTAs from across the web.
First though, let’s just make sure we’re all on the same page, and understand what a call to action is, and why using one is so important...
What Is a Call to Action?
A call to action—or CTA—is where you tell someone in your audience the next step that you want them to take.
Your audience might include a visitor to your website, a follower on social media, someone who views your video on YouTube, an email subscriber, or anyone else who in some way is consuming your marketing content.
For content marketing, CTAs are crucial. For example, you want:
- Visitors to your blog, or content on third-party platforms, to sign up to your list
- Your audience on social media to follow you, click through on links you provide, or watch your videos
- Email subscribers—who you’ve worked so hard to obtain—to click through on links in your emails and take advantage of your offers
- Visitors to landing pages—whether arriving via links on your website, or related ads—to convert into leads or customers.
Calls to action are how meaningful results from content marketing are delivered. They’re used to amplify your content, increase your traffic, generate leads, and convert leads and visitors into customers.
Why Is a CTA Important?
Without an effective call to action in your content or in a related marketing campaign, your results are likely to be minimal at best.
By telling your audience exactly what you want them to do via a clear and concise CTA, you:
- Avoid confusion...
- Compel action...
- And increase conversion rates significantly.
But how do you create a CTA that actually works?
That’s what this post is for—to give you a powerful resource containing over 60 examples of calls to action used by top businesses and websites across the web that you can use as a basis for your own.
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60+ Examples of Calls to Action
The following CTA examples are designed to inspire you and give you some ideas for creating your own effective calls to action.
Remember, while these CTAs no doubt worked well for the websites and businesses in question, don’t copy them directly—make sure you always adapt and test them for your own market. A call to action in one market can have markedly different results in another.
The examples below are grouped into the following ten categories:
- CTA phrases—10 of the best call to action phrases available
- Call to action button examples
- Newsletter sign up CTAs
- Email CTAs
- CTAs on Instagram
- YouTube CTAs
- Facebook CTAs
- LinkedIn CTAs
- CTAs on Twitter
- Landing page calls to action
Phrases—Call to Action Examples
For effective CTAs, language is all-important. As you’ll see from the examples below, it needs to be clear, to the point and compel people to take action.
To create your own effective CTA:
- Use active language—tell people to take action or do something.
- A simple shift to using first-person language in CTA phrases can nearly double your conversion rate—instead of “Download This Guide”, switch to “Download My Guide”
These are some of the best call to action phrases I’ve seen around the web.
Confirm your details below
This phrasing can work really well for opt-in and purchase forms, or even quotes as in the example from LoveYourBoiler.com above.
Perhaps it works so well because it subtly implies the person has already made an affirmative decision.
In contrast, a phrase like Enter your details below implies the decision is still to be made, so gives a bit more space to back away.
Variations might include:
- Confirm your info below
- Confirm your shipping address
- Confirm your name and email
Click the button
Yes, even though you’re showing a button, and it’s clearly what the visitor needs to click next, you also need to tell them to actually click it.
This CTA can also be incorporated into longer phrases such as:
- Click the button now
- Click the button below
- Click the button to XYZ
Get your free copy now
This simple phrase incorporates four powerful copy elements that you may not notice at first:
- Get—they ‘get’ something. Everyone likes to receive.
- Your—this speaks directly to the reader. They’re not getting just a free copy. They’re getting a copy that already belongs to them, and is waiting to be claimed.
- Free—this simple word is one of the most powerful in copywriting. We’re wired to get excited at the thought of getting something for free.
- Now—a sense of immediate availability makes the offer even more appealing. Most people are programmed to want instant gratification—they don’t even have to wait. It’s also telling them to take action now, boosting response.
Here’s an example from Russell Brunson’s DotComSecrets.com:
Variations of this theme might include:
- Get free shipping
- Get My Free Copy Now—perhaps on a button, shifting to first-person language
Any time that you imply something might run out, you’ll boost response. People respond strongly to the idea of scarcity, sometimes going a little crazy and losing normal rational thought (think loo rolls during the pandemic).
We all have a fear of missing or losing out—and we can avoid that by simply responding now. People even end up buying things they didn’t know they wanted before the idea of scarcity and not being able to get it overtook them.
So, where appropriate, look to incorporate a sense of scarcity into your call to action phrases.
This particular phrase—strictly limited—sounds very official and authoritative, makes it clear that no exceptions will be made, and uses very direct language to compel us into action.
Here’s an example from an email sent by podcasting expert, Steve Olsher:
- Only 100 available—strictly limited.
- Strictly limited to the first 25 who apply.
Here’s an example of this phrase in action from the New York Times:
A common variation of this is Buy Now.
Don’t delay, do X now
Here’s an example of this theme from an email sent by business coach, Ali Brown.
A variation on this theme might use copy such as Before you get distracted and end up forgetting, do X now.
Get immediate access—sign up now
Here’s a variation using a ‘get immediate access’-type CTA phrase from apmmusic.com:
Only X left—get Y now
This powerful CTA creates a sense of urgency, compelling a potential buyer who may have otherwise been sitting on the fence into action.
The example below, from an advertorial email sent by economic forecaster Harry Dent’s company, uses this type of call to action, including the before it’s too late copy to trigger the reader’s fear of missing out.
Learn more now [link]
Here’s an example of the Learn more now CTA together with a link as used in a Tweet:
Order now for free shipping
Here’s an example from winesociety.com:
Call to Action Button Examples
CTA buttons get results—a web design agency added call to action buttons to article templates for a client, increasing revenue by 83% in just one month.
Here are a couple of quick tips for CTA buttons:
- Make them big enough to be tappable on mobile
- Give them enough space to stand out—surround them in white space so they don’t look visually crammed up against other elements, and to make tapping on mobile easy.
It would be remiss to look at examples of high performance call to action buttons, and ignore Amazon, the biggest ecommerce website in the world.
You can guarantee that this button works well to get visitors to buy, including the color scheme, the font, and the shape and size of the button (including the icon).
However, note that while this button is used in many countries around the world, the one below is currently used on Amazon’s UK-based website:
While other aspects differ, such as the color (and lack of gradient), the shape and the absence of an icon, the language is the same—Buy Now.
The different button could be simply part of a test, or it could well be that this particular style of button works well for British consumers.
Amazon tests aspects of their website constantly, it’s one reason why they’re so dominant.
With all these CTA buttons, and the other call to action examples listed here, you need to follow Amazon’s example and rigorously test any changes in your CTAs for your own website and audience.
Are there aspects of a particular button you could borrow—such as the shape of the button, the color, or the language used—and see how it performs?
The same applies for the other buttons listed here.
A good example of this is on Ebay, where their button looks very different but fits their own look and feel, and works well for their own audience. Note too the slightly different language used.
Or this example of a Buy Now CTA button is from FreshBooks’s pricing page, alongside a Try It Free call to action link.
And shown at the top with an adjacent timer to add urgency:
Add to Cart
Again from Amazon, this is their Add to Cart button.
Again this differs for Amazon in the UK, including this time the language used:
This is worth bearing in mind if you have an ecommerce store that sells into the UK for example—the Add to Cart phraseology is common in many English-speaking countries, but would actually reduce response for British consumers.
Get Started Now
This example is from Buffer.
This example is from CRM software provider, Keap. Also, see their use of the additional See Demo CTA button.
An alternative might be Get Started for Free as in this example from SkillShare.com:
This example is from oddschecker.com:
Here’s an example from Intercom
This example is from TD Bank:
Newsletter Sign Up—Call to Action Examples
These newsletter sign up call to action examples come from some of the most popular websites on the web for marketers and entrepreneurs.
First up, the SEO website, Moz...
Moz uses a simple Subscribe today CTA for their newsletter sign up offer, with subscribers receiving regular SEO-related content.
Subscribe to the blog
Unbounce’s blog offers the prospective subscriber the latest conversion tips “straight to your inbox”, with a CTA headline, “Get the Latest … Straight to Your Inbox”, and the CTA button using the text “Subscribe to the Blog”.
The Join X-type call to action is fairly common but effective. In this example from DigitalMarketer’s blog, visitors are called to subscribe to the newsletter, with the button text “Join Insider”.
Lead Magnet / Download X now
A good way to attract new subscribers is of course to offer a lead magnet—in other words, a resource that the visitor is likely to find valuable.
The following example from AWeber, from one of their blog pages, uses this approach.
Be the first to get X
As a news-based offer, the CTA plays on people’s desire to be one of the first in the know regarding breaking news.
Email—Call to Action Examples
The following examples illustrate the usage of CTAs in emails.
Of course, one of the primary motivations for businesses using content marketing is to increase their leads.
Once on your email list though, calls to action are essential for moving those leads along in their journey towards becoming customers.
Here are some examples of how other businesses approach this in the emails they send out.
Related content: 200+ Best Email Subject Lines to Increase Open Rates
Shop Offer Now
The English horticultural ecommerce site, Suttons, sends regular emails stock-full of CTAs. The following example was just one of many CTAs received in the same email, urging subscribers to take advantage of their offer straightaway before supplies run out.
Click here to register now
Clickbank’s email below, enhanced with emojis, urges subscribers to register for a live online event via a “Click here to register now” CTA that’s very effective for webinars and similar.
Register for webinar
Here’s another way to approach webinar registrations. The following example comes from an email received from SelfGrowth.com’s founder, David Riklan:
Save up to X%
This email from Jim Kwik has a discount offer, and even includes a countdown within the email to add urgency (though the countdown had reached zero by the time the screenshot was taken!).
Find X Now
This email CTA example comes from freelancer website, Guru.com, featuring a simple button to Find Freelancers Now:
Click here now and I’ll show you X
Health tips website alsearsmd.com is a master of email marketing and the effective use of email-based CTAs.
The CTA in this email uses intrigue and suspense, promising subscribers to reveal the secret the rest of the email refers to when they click the link.
Get It Now
An email received from Audible, this CTA offers a new audio book, telling subscribers to Get it now.
Here’s another example of a discount-based CTA, with self-publishing website Lulu offering 10% off via the discount code, and a Start Saving! button.
Quora sends out a regular digest email, using a simple Read More CTA as follows.
Here’s one from Uber, using an Order now call to action.
Find a Deal
And finally, Booking.com wants subscribers to Find a deal.
Instagram—Call to Action Examples
CTAs on Instagram are a little more tricky than elsewhere as you can’t include links in the posts themselves, only in your bio.
So calls to action generally involve asking people to click the link in your bio, or letting them know other ways in which they can take the action you want them to take.
Here are some examples of how Instagrammers approach it.
Click the link in my bio #1
From Dean Graziosi, this post is a masterclass in using a call to action on Instagram together with effective copywriting on Instagram.
The actual CTA is highlighted below, Save your spot by clicking the link in my bio, but there are multiple other elements in the post that makes this highly effective, including:
- The association with Tony Robbins—while Dean Graziosi has a large following in his own right, the link with Tony Robbins gives the post even more authority, with the picture of both of them in an exotic location ensuring it stands out in the feed.
- The first word, TOMORROW, is capitalized, giving it an immediate sense of urgency.
- The line, ‘hundreds of thousands of everyday people...’, gives it immediate social proof, while ensuring everyone reading it believes it’s for them as much as anyone else.
- In the fourth paragraph, the phrase, ‘take back control’, speaks to people directly who, particularly during the global pandemic, have felt that their lives have been out of control and need to resolve that ‘pain’.
- In the next paragraph, the words, ‘we don’t want you to miss out’, capitalizes on people’s fear of missing out, which is one of the key drivers for action.
- Just after the main CTA (highlighted), the copy asks the reader to invite others, thereby increasing the impact of the original post.
- The final line reiterates that the event is tomorrow, reminding the reader of the urgency, and then invites readers to comment if they’ve already registered, thereby adding visual social proof to the post.
Click the link in my bio #2
This second example from violinist Lynsey Stirling is in more chatty, informal language designed to appeal directly to her fans—Link in bio for all the deets...
Click the link in my bio #3
From podcaster Lewis Howes, host of School of Greatness, urges followers to check out his offer.
The CTA in the post from Gary Vaynerchuk is to double tap, and thereby Like, the post, ensuring it thereby reaches more people.
The real goal of the post is to highlight and build anticipation for his VeeFriends NFT project.
This post from The Rock promotes his energy drink brand, Zoa. The CTA is to Sip your ZO..., calling on followers to go buy the product.
Visit this web address
In this example from Grant Cardone, famous for his 10X mantra and lifestyle, the CTA doesn’t ask people to click a link in his bio, but provides an easily typeable and memorable link to go visit in a browser, prefixed by a pointing hand emoji so people are clear what to do.
It’s short, concise and effective.
Promote another account
In Richard Branson’s video post below, he’s promoting an associated Instagram account, using a subtle CTA to get people to follow.
YouTube—Call to Action Examples
Probably the most common call to action on YouTube is for people to Subscribe to a channel. Viewers typically see this type of CTA as a button on the video itself, as in the example here, or a button showing underneath the video on YouTube.
A good place to get people to take this action is also at the end of the video, as in this example from Russell Brunson.
This screen shows for several seconds, inviting viewers not only to subscribe, but also to watch other videos from the channel.
The rest of these call to action examples on YouTube relate to their TrueView ads. These involve a CTA overlay that calls on the viewer to take some action.
Here’s one that asks the viewer to Watch Now, linking to the advertiser’s website where they can watch some free training.
This example is an ad for a free trial of the advertiser’s software, asking viewers to Start Now.
Here’s an example of the Register call to action, where viewers can register for a free live event.
Other CTAs are available on YouTube, but this final example uses the Access call to action, where clicking the button enables viewers to access some free training.
Facebook—Call to Action Examples
Facebook is still the most popular social network for businesses to advertise on, largely because their ads are so effective at reaching highly targeted audiences.
When you boost a post on Facebook, you choose the CTA button you wish to use. Here are five examples of such buttons in action, but there are in fact dozens of call to action buttons available, depending on your objective.
First, the fairly ubiquitous Learn More button, that works well when say promoting a post or a report.
Here’s an example from HubSpot.
Another common option is the Apply Now call to action, in this case inviting users to apply for a new car.
This ad makes an offer of two months free when signing up for an ecommerce store on BigCommerce’s platform, and, appropriately enough, uses the Get Offer call to action button.
Speaking of ecommerce stores, Shop Now is a popular CTA for ecommere-related ads that typically show products users might be interested in.
A good option for free trials, opt in offers and other related promotions, the Sign Up CTA invites users to register their interest. Here’s an example of this in action:
Finally, this example of a Facebook ad from Contentful uses the Download CTA, through which users can download some information.
Linkedin—Call to Action Examples
In these examples of calls to action on LinkedIn, there are a couple of CTAs shown in organic posts, alongside CTA buttons used by promoted posts.
Get it here
This example post on LinkedIn from SocialMediaExaminer.com’s Mike Stelzner, uses get it here as the call to action for his company’s latest social media marketing report.
Note the use of the emoji pointing hand icon to increase response, making it clear where people should click.
Take advantage of this free offer
The following example of a CTA from investor Ray Dalio urges followers to take advantage of his free offer, providing a link for people to click.
Now for some example CTAs used in LinkedIn’s promoted posts, where you specify an appropriate CTA button to use.
Here’s an example that uses the Download button, enabling users to download a report:
Another option is the Register button, in this case asking users to register for an event.
The Learn more CTA button is popular on LinkedIn, as with Facebook above.
In this example, Moz is using it to promote their latest post, in this case inviting users to learn more about how to choose Google My Business categories.
Finally, this example of a LinkedIn post advertises a podcast and uses a Subscribe CTA button.
Twitter—Call to Action Examples
The five most common calls to action on Twitter are to send a private message (or DM), to download something, to retweet, follow or tweet. Here are examples of each one in action.
Send us a private message
There’s a way to add a call to action button to an ordinary Tweet on Twitter that encourages other users to engage with you by asking them to send you a private message—and few people know about it.
Here’s how it might look (sourced from the Medium article I just referred to):
Download Now is a fairly common CTA on Twitter, often seen in the context of an ad.
In this example, the CTA is in an ordinary organic Tweet.
This Tweet contains a simple CTA for users to retweet the Tweet in order to let others know about their offer.
You’ll see the Follow call to action everywhere on Twitter, such as in this example ad for Zendesk.
And here’s an example of the follow call to action in an ordinary Tweet, alongside another retweet CTA.
This example asks followers to tweet their questions, with a second CTA telling followers to join a forthcoming live stream on Instagram.
Landing Page—Call to Action Examples
These examples were all found by clicking through on relevant ads.
I’ve not included links to the page in question for two reasons: landing page links tend to change regularly; and it would also mess up their stats to get traffic from elsewhere.
Wix’s landing page for one of their ads uses a Start Now CTA button.
After clicking that, users go to a page with a basic but effective sign up call to action, appearing both in the headline and the button.
This example landing page from ActiveCampaign uses a Start your free trial call to action.
Here’s an example of an effective landing page from HostGator, which uses a Get started CTA on the button.
This example of a landing page comes from Instapage, who should know a thing or two about effective landing pages! The main call to action here is to request a demo.
There you have it! Over 60 examples of CTAs from top websites and businesses across the web, including examples from the main social media platforms, from emails, from email sign up offers, landing pages, and more.
Use this blog post as a powerful resource for your business, using the examples above to inspire and give you some ideas for your own.
As stated earlier though, remember to firstly adapt them for your own market, and secondly, to test them regularly to ensure your calls to action are delivering the best results for your own market.