“Am I asking the right questions?”
Your developers speak a different language. You need an independent perspective on estimates, deliverables, and the risks of depending on one key person.
FOR NON-TECHNICAL SAAS FOUNDERS & CEOS
Grow your SaaS
with confidence.
Your business. Your decisions.
A senior technical adviser on your side.
Make sense of what’s happening behind the software, ask the difficult questions, and move forward with independent advice you can understand.
Apply for an advisory place£2,000 / month · No long-term commitment
20+ years in SaaSTechnical depth. Commercial understanding.Independent advice, in plain English
WHEN THE QUESTIONS GET BIGGER
You don’t need to know the code.
You do need to know where you stand.
Your SaaS is growing. So are the decisions you’re being asked to make. Sound familiar?
“Can what we’ve built keep up?”
Perhaps you’ve outgrown an AI-built first version, or small updates have become slow and buggy. You want to understand what needs attention, and why.
“Is this money well spent?”
Infrastructure bills are rising. A rebuild is on the table. You want to weigh the trade-offs against your commercial priorities before committing.
“What am I not seeing?”
Code quality, security, technical debt. You need someone who can help you understand the risks and decide when a deeper specialist review is needed.
A STEADY SECOND PERSPECTIVE
Your Senior Technical
Sounding Board.
Someone who understands the technology and the business you’re building.
We build an understanding of your SaaS, your team, and your ambitions. You bring the decisions and concerns; we work through the options together, in language that makes sense to you.
This is independent advice for you as the founder. A place to think clearly, challenge assumptions, and decide what to do next.
ONGOING ADVISORY
£2,000 / month
- Two private advisory sessions each month
- Direct email access between meetings
- Commercially grounded technical guidance
- No long-term commitment
Places are subject to availability and a good mutual fit.
The right fit matters.
I take on advisory clients selectively, subject to current availability. Before agreeing to work together, I consider your business, the challenges you’re facing, and whether we’d work well together.
Above all, I need to be confident that my involvement can deliver enough value to make the engagement worthwhile for you.
Applying is the first step in exploring that fit, rather than a commitment from either of us.
MEET YOUR ADVISER
Hi, I’m Steve Shaw.
20+years building, operating
and advising SaaS businesses
and advising SaaS businesses
I understand the decisions because I’ve been on both sides of them.
I’ve built, operated and marketed a successful SaaS serving customers worldwide, led freelance and in-house development teams, and worked with SaaS businesses on full-stack development, technical leadership and advice to non-technical founders.
Churn, onboarding and product–market fit are as much a part of my world as database migrations and software architecture.
My role here is to connect those worlds: helping you understand the technical picture in the context of the business you want to build.
EXPERIENCE ACROSS BUSINESSES
Businesses I’ve worked with.
Some of the clients I’ve worked with during my career.
A FEW PRACTICAL QUESTIONS
Before we talk.
Is this right for my SaaS?
It’s designed for non-technical founders and CEOs who have a SaaS product and want ongoing independent technical advice. That includes founders whose initial product was built with AI and who are now thinking about growth.
Will you take over development?
This service focuses on advice and decision-making. It does not include ongoing development, managing your team, or acting as an on-call incident responder. We can discuss whether other support is needed.
Does this include a code or security audit?
A formal audit is a separate piece of work. Advisory conversations can help identify concerns and clarify the scope of a specialist review when one is needed.
What happens after I apply?
I review each application personally. If I believe I can help and have availability, we’ll arrange an initial conversation to explore working together. We’ll consider whether we’d work well together and whether the value I can offer makes the engagement worthwhile for you. Applying does not guarantee a place or commit either of us.
LET’S MAKE THE NEXT DECISION CLEARER