“Am I asking the right questions?”
Your developers recommend a new approach. You need to understand the trade-offs, challenge estimates constructively and judge how the proposal serves the business.
INDEPENDENT TECHNICAL ADVICE FOR SAAS FOUNDERS
Grow your SaaS
with confidence.
Independent senior technical advice for SaaS founders who don’t need a full-time CTO.
Running a SaaS business without a technical background means making decisions that can affect your profitability, growth and future business value. You shouldn’t have to make those decisions alone.
Get an experienced Senior Technical Sounding Board on your side.
For established, revenue-generating SaaS businesses.
20+ years in SaaSTechnical depth. Commercial understanding.Independent advice, in plain English
WHEN THE DECISIONS GET BIGGER
You don’t need to know the code.
You do need to know where you stand.
You have customers, revenue and a development team or supplier. Now you need an experienced perspective on the decisions that shape what happens next.
“Can what we’ve built keep up?”
Updates are becoming slow and buggy, or your AI-assisted first version has grown beyond your ability to evaluate its foundations. What needs attention first?
“Is this money well spent?”
Development and infrastructure costs are rising. You want to distinguish worthwhile investment from avoidable expense, with your commercial priorities in view.
“What am I not seeing?”
Technical debt, security concerns, dependence on one developer. Get help understanding the risks, your options and when a deeper specialist review is needed.
CONTINUITY, NOT JUST CONVERSATIONS
Your Senior Technical
Sounding Board.
An experienced adviser who gets to know your business—and is there when decisions arise.
Over time, I develop an understanding of your platform, development arrangements, commercial objectives and previous decisions. Each conversation builds on that knowledge.
I work for you as the founder, independently of your developers or agency. The advice is aligned with your interests and explained in language you can act on.
MONTHLY ADVISORY
£1,995 / month
+ VAT where applicable- Two private remote sessions, up to 60 minutes each
- Direct email access between meetings
- Initial email response within one UK working day
- No long-term contract; one month’s notice to cancel
Subject to availability and mutual fit.
ONE DECISION. A CLEARER WAY FORWARD.
SaaS Technical
Clarity Session.
90 minutes of independent, commercially informed advice, focused on your SaaS business.
Bring a particular concern, difficult decision or area of uncertainty. Leave with a clearer understanding of the options and a concise written summary of recommendations and next steps.
£495 one-off
+ VAT where applicableA short pre-session questionnaire, a private 90-minute remote consultation, and a concise written summary.
Valuable on its own. No obligation to join monthly advisory.
Explore the Clarity SessionJoin monthly advisory within 30 days of your session and receive a £495 credit towards your first month.
MEET YOUR ADVISER
Hi, I’m Steve Shaw.
20+years building, operating
and advising SaaS businesses
and advising SaaS businesses
I understand the decisions because I’ve been on both sides of them.
I’ve built, operated and marketed SaaS products serving international customers, led freelance and in-house development teams, and advised non-technical business owners.
Churn, onboarding, customer acquisition and profitability are as much a part of my world as architecture, databases, testing and deployment.
My role is to connect those worlds: helping you understand the technical picture in the context of the business you want to build.
More about Steve ↗EXPERIENCE ACROSS BUSINESSES
Businesses I’ve worked with.
Some of the clients I’ve worked with during my career.
HOW TO GET STARTED
Start with the support you need.
A regular sounding board
Apply for monthly advisory. If there’s a potential fit and availability, we’ll arrange a complimentary introductory conversation.
Advice on a specific decision
Request a £495 Technical Clarity Session. We’ll confirm the focus and suitability, then arrange payment and a time together.
A relationship that earns its place
Choose ongoing support only if it makes sense for your business. A paid session carries no obligation to continue.
BEFORE WE TALK
A few practical questions.
Is this a fractional CTO service?
This is an independent advisory relationship, not an executive or engineering-management role. I help you evaluate decisions and options; you and your technical suppliers remain responsible for implementation and operating the platform.
Is this for an AI-built SaaS?
Yes, if your business is established and generating revenue. AI-assisted products are one part of the work, alongside SaaS businesses built by in-house teams, freelancers and agencies.
What’s the difference between a fit conversation and a Clarity Session?
A complimentary fit conversation is a short discussion about whether monthly advisory is suitable. The £495 Clarity Session is a substantive 90-minute paid engagement providing advice on your business, with preparation and a written summary.
What happens after I apply?
I review each application personally. If I believe I can help and have availability, we’ll arrange a complimentary fit conversation. Applying does not guarantee a place or commit either of us.
INDEPENDENT THINKING. CONFIDENT DECISIONS.