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Setting Up an Instagram Shop: How to Get Started

Setting Up an Instagram Shop: How to Get Started

By setting up an Instagram shop, you create an exciting new sales channel for your business, putting your products in front of significant numbers of new customers who can quickly and easily buy from you in a streamlined, integrated way. But how do you actually get started? The good news is that it’s…

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50+ Email Sign Up Examples for Inspiration

50+ Email Sign Up Examples for Inspiration

Here are over 50 email sign up examples you can use to inspire your own offers to visitors, and help build your list. Use these examples to inspire your own ideas about offers you can make to visitors in exchange for their email address and other contact information, and to model your own sign up boxes on…

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A Beginner's Guide to Using Bing Display Ads

A Beginner's Guide to Using Bing Display Ads

This comprehensive guide aims to familiarize you with what many people refer to as Bing Display Ads (officially, 'Microsoft Advertising'), detailing what they are, their benefits, and the steps you need to get you started. We'll explore the key advantages of the platform, and you'll also find advanced tips to take...

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A Beginner's Guide to LinkedIn Sponsored Content

A Beginner's Guide to LinkedIn Sponsored Content

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

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The Ultimate Guide to Reddit Advertising

The Ultimate Guide to Reddit Advertising

This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…

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The Top 10 Facebook Analytics Tools (Free and Paid)

The Top 10 Facebook Analytics Tools (Free and Paid)

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

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How to Use Detailed Targeting on Facebook

How to Use Detailed Targeting on Facebook

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

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How to Advertise Your Business on Instagram

How to Advertise Your Business on Instagram

Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

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Conversion Rate A/B Testing: A Practical Guide

Conversion Rate A/B Testing: A Practical Guide

When looking to improve your conversion rates, A/B testing is one of the highest value, most reliable activities you can undertake. Yet surprisingly, few businesses do much if any testing, preferring to rely on their own (often inaccurate) assumptions. The good news is that, by following the information in this post, A/B testing is easy to…

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Remarketing Lists for Search Ads (RLSA): A How-To Guide

Remarketing Lists for Search Ads (RLSA): A How-To Guide

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

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