How to Set Up a YouTube Channel for Your Business: 5 Easy Steps

How to Set Up a YouTube Channel for Your Business: 5 Easy Steps

With video consumption continuing to grow, this post shows you how to set up a YouTube Channel for your business, via 5 easy steps. We cover how to create your new channel under a brand account so you can assign others to help manage it, how to customize your channel for your business, and setting up your channel in the right way to maximize new subscribers and growth.

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LinkedIn Insight Tag: The Ultimate Guide

LinkedIn Insight Tag: The Ultimate Guide

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

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How to Increase Facebook Reach

How to Increase Facebook Reach

This post explores how to increase Facebook reach, with over 10 different ways to do so. On average, only around 5% of your followers are likely to see your organic posts. But you can increase that by using the right strategies to take advantage of Facebook’s algorithm, and maximize the organic visibility and reach of your posts on the platform...

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Keyword Types in Google Ads and What They Each Mean

Keyword Types in Google Ads and What They Each Mean

The different keyword types available in Google Ads can be confusing. Each works differently, and can have a significant impact on how your ad campaigns perform. This post explains how each keyword match type works, how to use it properly, and when to use a particular keyword type over another. You’ll also discover the different rules for negative keyword match types.

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Generating Website Traffic Without SEO

Generating Website Traffic Without SEO

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…

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How to Use Twitter Ads: A Simple Guide

How to Use Twitter Ads: A Simple Guide

Discover how to use Twitter ads, including the benefits of advertising on Twitter, the different ad types available, a 5-step guide to using the platform, and some final tips on how to run Twitter ads successfully. If you’ve not used Twitter ads before, doing so might seem a bit intimidating. But with this info to hand, you’ll be able to launch your first campaign with confidence.

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25 Key Strategies for Repurposing Blog Content

25 Key Strategies for Repurposing Blog Content

Repurposing blog content can multiply the value of that content many times over. If you’re solely publishing content on your blog and not repurposing it elsewhere, starting to do so can represent a potentially significant growth opportunity. This post gives you 25 key strategies for repurposing blog content, both online and offline.

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How to Grow Subscribers on YouTube

How to Grow Subscribers on YouTube

Discover how to grow subscribers on YouTube, with a detailed 5-point plan that covers how to create videos in the right way to start with, optimizing them for subscriber growth, optimizing your YouTube channel, promoting your videos elsewhere, and promoting your channel for a continuous stream of new subscribers...

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Google Ads: Responsive Search Ads and How to Use Them

Google Ads: Responsive Search Ads and How to Use Them

With Google Ads Responsive Search Ads, Google uses machine learning and AI to optimize your ads for you, making effective advertising on search easier to achieve. This post shows you what Responsive Search Ads are, how they work, how to create them, current best practices, and what else you can do to ensure optimal results and maximum ROI.

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How to Grow Pinterest Followers

How to Grow Pinterest Followers

This post shows you how to grow Pinterest followers, giving you 7 ways to do so, along with one to steer clear of. You’ll discover how important followers are on Pinterest, how it differs (considerably) from other social platforms, and how to get more followers on Pinterest in a sustainable and effective way.

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