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- How to Design a PopUp Window to Boost Opt-Ins
- Earn Money From 'Redundant Web Space'
- Business Update
Hi Friend
I'm always getting emails from people asking how they
can best design a popup window to extract the maximum
number of opt-ins from their visitors - so this month
I outline the seven essential steps you should take.
Check your existing popup pages against this list and see
if there's anything you might be missing.
1. How to Design a PopUp Window to Boost Opt-Ins
By Steve Shaw
A version of this article can also be read online - just
click here
- PAY your subscriber
Okay, not literally PAY them, but you generally need to
give something back in return for the visitor's name and
email address.
For example, a free course, a free book, a free
consultation, anything that's of VALUE to your visitors and
of RELEVANCE to your web site or business. I see so many
popups that just say 'Type in your name and email address
here:' without giving anything in return for these details.
- Make your headline SELL
The headline of your popup is incredibly important, as it's
often the first part of the popup window that the visitor's
eye is attracted to. If it doesn't interest them, they'll
shut down the popup immediately.
What can you do to improve your headline?
You need to focus strongly on the BENEFIT to the potential
subscriber - tell them exactly how are they going to
BENEFIT from giving you their name and email address. For
example, the following are all headlines suitable for my
own site that offer a clear benefit to the reader:
"Boost your Subscribers by 535%"
"Discover Secret PopUp Techniques"
"FREE Report: Exit PopUp Boosts Sales 110%"
You could emulate this type of benefit-laden headline for
your own site.
- Make it load QUICK
A slow loading popup is going to be a quickly closed popup!
No visitor to your web site is going to sit around while
your elaborate popup loads all your fancy graphics, they're
just going to close it straight away - it's your job to
CAPTURE THEIR INTEREST as soon as possible, and thereby
prevent closure of the window before you've made your
offer, and hopefully get them to type in their details.
Some graphics are usually more effective than none, but
minimize your use of them, and optimize the graphics files
before uploading to your server.
- Use an effective TITLE
I see many popups where the title of the popup window
(i.e., in the title bar, set by the HTML title tags) is
completely inappropriate. For example, 'popup page' or
'popup1'. At best, this looks unprofessional, so try to
make your title relevant to the offer you are making to the
visitor, and mirror your headline in some way.
- BALANCE the popup page
The page you display in the popup window should at the very
least look pleasing to the eye. This means the fonts on the
page should be consistent and not look out of place, the
colors should provide high contrast and make it easy to
read, and the alignment of the text and any images on the
page should not make any element look out of place.
- Offer a way to CLOSE the popup window
You can easily add a button or a link to your popup page
that allows visitors to close the popup window if they
wish. You can do this easily by adding the code
onclick="self.close();return false;" to your link or button
tag.
- KEEP IT SIMPLE
Overall, the best rule you can follow is just to keep to
the point and Keep It Simple - this way you can capture the
attention of your visitor quickly and easily and not
distract their attention from your main aim which is to get
their name and email address. And of course, once you've
got their email address, treat it well and keep their
interest.
By following these seven essential tips, you'll definitely
have all the basics in place. The trick then is to keep on
tweaking and testing your popup to try and optimize on your
results.
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2. Earn Money From 'Redundant Web Space'
By Steve Shaw
Do you have redundant space on your web site?
Before you say no, stop and think - think about what
happens when someone subscribes from a popup on your web
site.
They go through to a thank you page, right?
Apart from saying thank you (always very courteous), that's
all it does, and then your new subscriber just closes the
window.
What a waste!
Did you know you can use that space to earn you money, by
simply offering the subscriber the opportunity to sign up
to some other ezines that they may be interested in?
They're already in a 'sign-up' frame of mind, so the
likelihood is that they'll sign up to others too, and earn
you some extra revenue in the process.
There's literally nothing to lose from doing this:
- you're NOT destroying your web site by covering it in
banner advertising
- you ARE just offering your new subscriber something else
they may be interested in before they close the popup
- you ARE adding another income stream to your web site
I've been taking advantage of this opportunity myself for a
couple of months now - for the couple of minutes it takes
to set up (just copy and paste a single line of JavaScript)
I consider it more than worth it.
Add another income stream to your web site now - just click here.
Do you give away something for FREE
on YOUR web site?
Are you using it to create a Viral Traffic Overload?
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3. Business Update
I mentioned back in July that I had a brand new product in
development that would appeal to ALL ClickBank® merchants.
This product provides virtually everything that a ClickBank®
merchant requires in a single package, combined with some
truly innovative income generation strategies, that
together completely floors the competition and opens up significant income streams for my customers.
After three solid months of development, and discussions
with ClickBank® over some of the advanced technologies that
are used in this product, the launch date is getting
closer, with just some finishing touches and a final round
of testing still to do.
It's taken much longer than I would have liked, but it's
been necessary to get it exactly right - I'll be sure to
let you know as soon as all of this is complete.
[Ed. This product has since been launched at http://clickbanktoolkit.com]
That's all for this month - if you have any feedback or any
questions, as always I'd love to hear from you.
Kind regards
Steve Shaw
The Takanomi Newsletter
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