|
|
- How To BOOST Your Profits With FREE Support
- New Section - Profit-Boosting Tips and Tricks
- Business Update
Hi [firstname]
Quite a delay this month - my new baby son was born last
week, so life suddenly turned upside down and ran out of
control for a few days. Anyway got there eventually, so
here's this month's Takanomi Newsletter with lots of
interesting items for you.
A few days ago, I was interviewed by Jason Anderson, the
editor of Achieve Net Profits, and spilled the beans about
popups.
As you know, popups are hotly debated between people who
just plain hate 'em, and those that realize the potential
they offer.
In the interview, I reveal exactly what you can do to
ensure your popups don't annoy your visitors, while still
extracting the maximum potential for your internet
business.
I won't republish it here, but you can read it in full here in
his online archive.
1. How To BOOST Your Profits With FREE Support
Copyright ©2002 Steve Shaw
A version of this article can also be read online - just
click here
In my unfortunate experience, many internet business
owners, even well-known 'names', offer a very poor level of
post-sale customer support.
Not just unfortunate for me. Unfortunate for them. They are
washing potential profits straight down the drain.
It's often a case of 'Now I've got the money, why bother
with the follow up?'.
In this article I'll show you how pulling out all the stops
to help your customer AFTER the sale can easily boost your
profit levels.
That is, it really pays YOU to go above and beyond what
your customers would normally expect from post-sale
support, even when that support is free.
Here are just some of the advantages:
1. Follow-up Sales
Through one-to-one support, people get to know you on a
personal level, and by personalizing their experience, your
credibility and their loyalty to you increases
immeasurably. As a consequence you'll find past customers
are much more willing to purchase other products off you
and follow your recommendations.
Of course, your products have to be top quality too, and
you have to constantly work hard to maintain their trust
and your own credibility.
2. Referrals
If you WOW them with your personal support and level of
help you freely provide to them, they'll positively
RECOMMEND you to their own lists and others about the
incredible service you provide. This again means more sales
for you.
3. Testimonials
Thirdly, by standing out from the crowd with the levels of
support you offer, people will be so astonished by what you
doing for them for free, that they'll write you emails to
tell you so, many of which can be used as testimonials to
help bring you even more sales.
4. Boot the Competition
Finally, you get the cutting edge on your competition -
most vendors, once they've got the sale, think that's the
only important thing, 'cash in the bank', and they won't
really care what happens to the customer after that.
Some will only resentfully help their customers out, which
just leaves a bad taste in the mouth for those customers,
who are obviously not going to go near these vendors again
(and probably tell others likewise).
Offering free support to your customers is an instance of
where karma really works online - what you give freely,
will come back to you multiplied, so treat your customers
with the respect they deserve, go above and beyond their
expectations, and this will be to your distinct competitive
advantage.
Let me give you one quick example of how this works for me.
I regularly go the 'extra mile' with my customers - it's
what they deserve after all, customers are the lifeblood of
any business, mine included.
I then find them coming back to me asking how they can
promote a particular product to their list of opt-ins, JUST
BECAUSE of the customer service they have received, and
BECAUSE it makes my business stand out from the crowd -
apart from the general principle of good business, this
type of free promotion, and word of mouth recommendation,
makes it well and truly worth it.
In this way, over the long term, running your business on
sound principles such as the provision of top of the range
customer service can repay dividends for your business.
Install Pop-Ups In Seconds and
Boost Your Opt-Ins Up To 535%
Add any type of popup to your web site in seconds, even if you're a complete novice!
Including timed, self-destructing, and advanced cookie popups and pop-unders.
Act today and receive a free Automatic Opt-In Subscriber System worth $100!
Click here NOW
2. Profit-Boosting Tips and Tricks
This is a new section, a kind of scribbling pad where I let
you know about things that have caught my eye over the past
month online, and that can help to boost your profits.
The section can contain anything - for example, articles,
products, services, ideas, just general jottings from my
time online.
Here's a few of my jottings for this month...
1. The Number One Telephone Mistake Most Business Owners
Make...
This is a great and illuminating article I came across from
top Australian Copywriter, Chris Bloor - you can read it
here.
2. Webmaster Toolchest
An incredible tool for Internet marketing - you can visit
any web page and, with the right mouse click or within IE,
you can instantly check on its link popularity or search
engine position, without the need or hassle of typing the
URL. You can even submit your web site to 30 search engines
with just a click of the mouse.
The tool consists of Search Engines Position Reporter, Link
Popularity, Keyword Density Analyzer, Search Engines
Registration and Search Engine Optimizer.
Plus, you can co-brand it and freely distribute it to your
own visitors - this is a great way to spread your brand
and bring some extra traffic.
The co-branding information can be found here.
If you want to just go ahead and test the thing out you
can download it from here.
Please note that this is the version that I co-branded - at
least you'll see how it works.
3. The 7 Habits of Highly Effective People
I came across a book the other day called 'The 7 Habits of
Highly Effective People', by Stephen Covey.
I've realized recently that business growth is largely
dependent on personal growth - a lack of personal growth
can cause a business to stagnate or worse; and conversely
exploring opportunities for personal growth can lead to
immeasurable business success.
For me, now, personally, this book is exactly what I was
looking for. It's sold more than 10 million copies
worldwide, so I'm not alone on that score.
Take a look yourself at the entry in Barnes & Noble - it's
got a sales rank of 110 (or 250 at Amazon) - this is NOT an affiliate link (B&N don't run an affiliate
program).
If you want it on Amazon instead, you'll find it easily
with a quick search for '7 habits'.
Do you give away something for FREE
on YOUR web site?
Are you using it to create a Viral Traffic Overload?
Guaranteed extra traffic available for YOUR web site NOW
from The Instant Viral Marketing Program.
Heavy discount available if you act today!
Click here NOW
3. Business Update
The Click Bank Toolkit has finally been launched, an
essential all-in-one toolkit for anyone selling via
ClickBank®.
Plus... by ordering today you get two products with resell rights you can sell immediately for your own profit, full web site and graphics provided.
If you haven't already, take a look at what this powerful product can do for you today.
That's all for this month - if you have any feedback or any
questions, as always I'd love to hear from you.
Kind regards
Steve Shaw
The Takanomi Newsletter
takanomi.com
6 Gormire Avenue, Huntington, York
YO31 9JB, United Kingdom
|
Top Software
