By Jason Potash
So, you've got a killer website.
You've spent a mint on graphic design.
But, are you getting subscribers?
It's a classic dilemma. You have a great site, but
visitors rarely click the "subscribe" button.
Not to worry. Here are 5 proven tactics for getting more
subscribers from your website. Each of them is easy to
implement, but highly effective.
1. Pop-up on entry
Yes, I know.
"People hate pop-ups"
Whether you hate them or love them is irrelevant. The
bottom line is, they work!
Here's a case in point. When I first launched a website
for my software, EzineAnnouncer, I did not include a pop-
up.
The results? No opt-in subscribers and poor sales.
You've probably read the stats already. You need to follow
up with your prospect at least 5-7 times before they
respond.
With many websites today, visitors enter, browse, and then
silently leave -- never to return again. What a waste of
opportunity!
Within one week, I realized that I needed to capture leads
from my website. I immediately added a pop-up on entry
window.
The results?
Immediately, visitors began subscribing to my list. Soon I
was up to 70+ subscribers per day. And my sales? They
increased right along with my subscriber list :-)
What was the trick to getting visitors to opt-in from my
website?
It was easy. I created a 4-part mini-course, "The 7 Keys
To Creating An Instant Ezine Subscriber Magnet" that was
delivered via autoresponder. Since visitors to my site
were interested in ezine publishing (and increasing their
subscribers), most signed up for the mini-course.
[Ed. You can read this powerful course in PDF format immediately, and free of charge, by clicking here]
What's stopping you from creating your own mini-course? If
you are tight for cash, you can use the same free
autoresponder service (without advertisements) that I
started out with. Here's the link:
http://www.freeautobot.com
2. Pop-up on exit
A pop-up on exit is the same as a pop-up on entry. The
difference being that the pop-up is displayed when a
visitor leaves your site.
This provides an excellent opportunity to get your website
visitors to subscribe one last time before leaving.
[Ed. For an virtually instant way to add pop-ups like this to your web site, take a look at PopUpMaster Pro]
3. Add a "subscriber capture" box
Do you make it easy for website visitors to subscribe to
your ezine? Or, do they have to search to find out how?
Here's an easy way to double your opt-in subscribers from
your website. Add a "subscribe now" box at the top of your
website. It sounds simple, but it works.
Want proof?
Using this same technique, Paul Barrs of Home Business
Gold Ezine, was able to increase his opt-in subscribers
from 8% to 20%!
Paul also added two small items to his website that helped
to boost subscribers:
A. A graphic cover/illustration of his ezine
B. A paragraph filled with benefits on why someone should
subscribe
Paul openly admits that the amazing results he achieved
were due to the teachings of one "pop-up window" guru. To
learn more about the man who was responsible for Paul's
incredible results, click below:
http://popupmaster.com
Here's what is really amazing. Paul also tested a 3-step
process (pop-up on entry, subscription box and pop-up on
exit) and eventually increased his opt-in rate to 88%!
If you'd like to hear Paul explain this 3-step process in
detail, you can download his free 12-minute audio report.
To subscribe and receive the audio report, send a blank
email to:
homebusinessgold@followingup.com
4. Testing, testing, testing
How can you go from converting 5% to 88% of visitors to
subscribers? It's simple. Through constant testing. Once
you begin tracking, testing, and tweaking, it becomes
easier to improve your results.
5. Post a survey
Surveys are a great way to capture subscribers from your
site. Ask your visitors to complete a quick survey and
email the results to them.
There is also a secondary benefit to using surveys. You
get to learn more about your visitors. Once you learn what
makes your visitors "tick", it's much easier to understand
what products they want.
Giving your visitors what they want = more $ALE$!
You can set up a simple survey script on your website in a
matter of 5 minutes -- without programming. To get your
free survey script, click on the links below:
http://www.surveymonkey.com
http://www.bignosebird.com/carchive/survey.shtml
http://www.scriptarchive.com/formmail.html
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Survey_and_Voting/
So there you have it. 5 techniques that are proven to
increase new subscribers from your website. Pick one
technique and give it a try.
With a little testing and patience, you'll be amazed at
how a few small changes can deliver BIG results!
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Jason Potash makes it easy to build your subscribers and
profits through ezine & article publishing. Learn the 7
keys to creating a subscriber magnet by downloading the free course directly from here
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